湖南人文科技学院“专升本”商务英语专业《商务英语知识》考试大纲一、考试对象 ：商务英语及英语专业学生二、考试形式：笔试（闭卷）三、考试时量：120分钟四、卷面分数：总分100分五、试卷结构：单项选择题：20%；判断题：20%；词组翻译10%阅读理解题：30%；作文题：20%。六、参考教材 Cook.R主编. 新编剑桥商务英语（学生用书）初级2008年第3版. 经济科学出版社, 倪军 主编. 新编国际贸易实务(2013 年第二版).电子工业出版社. 黄芳 主编. 《国际商务英语》2004年第一版.中国商务出版社.七、考核内容1. What is International Business? （10分）比较优势理论；绝对优势理论；国际商务的主要类型了解国际商务与国内商务的区别；熟悉贸易、投资及其他国际商务活动的含义、特点、运作方式等；掌握有关词语和术语。2. Exporting and Importing Procedures （10分） 出口程序；信用证；保险；运输；国际支付与结算；进口程序熟悉进出口有关程序；掌握有关词语和术语。3. Documents （10分） 提单；发票；原产地证明；汇票；信用证熟悉出具正确单据的重要性和单据的主要种类、内容及应用；掌握有关词语和术语。4. Regulations and Trade Barrier （10分） 非关税贸易壁垒；配额；海关估价；技术壁垒；出口补贴；反倾销税；出口限制；自愿限制出口协定了解非关税贸易壁垒的概念、种类和作用并掌握有关词语和商务术语。5. Joint Ventures（5分） 合资企业的定义、种类和管理等掌握合资企业的定义、种类；熟悉合资企业的管理模式；掌握有关词语和商务术语。6. Marketing and Sales （10分） 市场营销的定义；营销的策略和活动掌握市场营销的定义；熟悉营销的策略和活动；掌握有关词语和商务术语。7. Human Resources Management （10分） 人力资源管理的含义、方法；制定人力资源计划应考虑的因素 熟悉人力资源管理的含义、方法；了解制定人力资源计划应考虑的因素；掌握有关词语和商务术语。8. Public Relations and Advertisement（15分） 公共关系的含义和重要性；公共关系和广告的差异；公共关系活动；危机管理 理解公共关系的含义和重要性；了解公共关系和广告的差异、有关公共关系活动；掌握有关词语和商务术语。9. Culture and Communication （10分） 语境差异；道德差异社会差异；非语言差异了解跨文化交际中的语境、道德、社会及非语言等文化差异，掌握有关词语和商务术语。10. Globalization （10分） 经济全球化的概念、利弊；跨国公司的特点、类别及运行方式了解经济全球化的客观趋势及其利弊；熟悉全球化的推动者和实践者——跨国公司的特点、类别及运行方式；掌握有关词语和商务术语。《商务英语知识》考试样题Ⅰ. Choose the best answer. (20%)1. Risk of breakage is considered to be the_____.A. Free of Particular AverageB. With AverageC. General additional risksD. special additional risks2. Marketing tries to meet the needs of _____.A. companiesB. manufacturersC. marketersD. people and organizations3. The irrevocable letter of credit can_____.neither be amended nor canceled without agreement of all partiesbe amended or canceled at any moment without prior notice to the beneficiarybe amended or canceled if the buyer notifies the selleronly be amended but not be canceled4. The description of merchandise on the letter of credit must be identical to that on the _____.A. insurance policyB. sales contractC. invoiceD. certificate of origin5. What is the name given to the sum of money which a person agrees to pay to an insurance company?A. compensationB. premiumC. investmentD. commission ……Ⅱ. True or false questions (20%)Directions: Determine which of the following statements are true and which are false. Then put T or F in the brackets. Before receiving the exporters’ notification of shipment, the importer should book shipping space. ( )In our country, FOB or FCA are generally used in import contracts. Therefore, the exporter is responsible for shipment.( )The buyer might not be able to open the L/C because of financial difficulties. In this case, the seller might lodge a claim against the buyer for it. ( ) The trade secret, the patent and the copyright are just a part of intellectual property. ( )In high-context cultures, the rules of everyday life are explicit. ( )……Ⅲ.Phrase Translation: （10%）Directions: Translate the following phrases into Chinese. 1. demand curve2. antidumping duty3. WTO 4. trade agreement 5. comparative advantageⅣ. Reading Comprehension（30%） Directions: Read the following passages and choose the best answer for each of the following statements.Passage 1Bill Gates, the billionaire Microsoft chairman without a single earned university degree, is by his success raising new doubts about th