课     题　　

M4U1　　

课时　　

9-1　　

New words 1　　

主备人　　

Swan　　

授 课 时 间　　

200809　　

教 学 目 标　　

Have ss learn some knowledge about advertisement.　　

Get ss to be fully involved in the discussion, express their ideas and practice their spoken English.　　

教学重、难点　　

To let students know something about advertisement.　　

To improve students’ speaking ability　　

教、 学  具　　

Slides　　

预习要求　　

Workbook　　

教师活动内容、方式　　

教法学法　　

Teaching procedures:　　

Step 1 Greetings and Lead-in 　　

Teacher: Good morning, boys and girls, when you watch TV, what do you often see …　　

Step 2  Presentation　　

1.      A brief introduction of ads and give some examples　　

We have two basic types of advertisements. One is A commercial  advertisement (CAs商业广告), and the other is Public service advertisement  (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.　　

1)      Make it possible with Canon.  佳能数码相机广告 　　

2)        The daily modern    日产（尼桑）汽车广告 　　

3)        Planned Parenthood 　　

Children by choice, Not by chance　　

4)      There’s no better way to fly.  德国汉莎航空 　　

5)        The power of dreams   本田汽车广告　　

6)      Make Poverty History　　

7)      Like no other         索尼产品广告　　

8)        Take TOSHIBA, take the world. 　　

9)        One by one they step forward: a nurse, a teacher, a homemaker.  And lives are saved. 　　

10)     We can beat extreme poverty, starvation, AIDS. But we need your help　　

11)     The choice of a new generation. 新一代的选择。——百事可乐 　　

12)     Ask for more 渴望无限——百事流行鞋　　

13)     Impossible made possible 使不可能为可能——佳能打印机　　

14)     We're not asking for your money; we're asking for your voice.　　

2.        reading the instruction and discussion　　

1)        Guide students read the instructions and focus on the six posters.　　

2)        Then encourage ss to form pairs and discuss the content of each poster.　　

  ·what image(s) can you see on each poster?　　

  ·what can you read on each poster?　　

  ·what does each advertisement try to tell us?　　

3）dicuss each poster in detail　　

  ·poster of project hope　　

  ·poster of the software　　

  ·poster of Oxlin Airlines　　

  ·poster of the shampoo ad　　

3.      free talk　　

If time allows ,after students get the idea of ad, organize them into six groups and ask each group to talk about one of the ads in front of the class. each group should choose one student to present their ideas to the class　　

Step3 sharing information　　

1.      Organize ss into groups of four or allow them to form their own groups. Ask them to discuss the three questions under the ad.　　

2.      Have ss exchange their opinions and make sure that all of them have a chance to speak.　　

3.      Ask some groups to report their answers back to the class .any possible answers are welcome.　　

Step4 Homework　　

课     题　　

M4U1　　

课时　　

9-2　　

New words 2　　

主备人　　

Swan　　

授 课 时 间　　

200809　　

教 学 目 标　　

To improve students’ reading ability on reading expository　　

Enable students’ get the general knowledge of commercial ads and public ads　　

To let students know how to read expository writing　　

教学重、难点　　

To improve students’ reading ability on reading expository　　

To let students know how to read expository writing　　

How to improve students’ reading ability on reading expository writing　　

To let students know how to read expository writing　　

教、 学  具　　

Slides，The blackboard and the multimedia　　

预习要求　　

Workbook　　

教师活动内容、方式　　

教法学法　　

Teaching procedures:　　

Step 1 Greetings and Lead-in 　　

Teacher: Good morning, boys and girls, now let us review our topic yesterday…　　

Step 2  Presentation　　

1.      Fast reading　　

(1)Guide students go through the whole article, especially pay attention to the titles of the article　　

(2)To ask students to finish the part A　　

2.      Intensive reading　　

(1)       Invite one student to read the first passage and invite students to get the general idea of the passage.　　

(2)       Detail reading　　

·Individual work　　

Finish part c1　　

·Group work.　　

(1).Reading comprehension: divide students into three groups based on the three titles. Teacher can list the exercises on reading comprehension on the screen as a check for students’ reading　　

(2).Finish part c2　　

·Group work　　

Base on the reading, let students make a summary of the expository writing. Teacher can choose one passage as one example, such as passage three　　

Step3 Consolidation　　

1.      Make a summary of the passage & let students talk about their opinions on commercial ads and public service ads　　

2.      Finish part E　　

Step4 Homework　　

课     题　　

M4U1　　

课时　　

9-3　　

Welcome　　

主备人　　

Swan　　

授 课 时 间　　

200809　　

教 学 目 标　　

To improve students’ reading ability on reading expository　　

Enable students’ get the general knowledge of commercial ads and public ads　　

To let students know how to read expository writing　　

教学重、难点　　

To improve students’ reading ability on reading expository　　

To let students know how to read expository writing　　

How to improve students’ reading ability on reading expository writing　　

To let students know how to read expository writing　　

教、 学  具　　

Slides　　

预习要求　　

Workbook　　

教师活动内容、方式　　

教法学法　　

1.The new machine_____ production. However I___it.　　

A.is used to increase;  am not used to controlling  B.is used to increasing;
  don’t used to control  C.used to increase;  don’t used to control　　

D.used to increasing;    am not used to control　　

2. share with: use sth together with　　

I’d like to share my book with you. She _____ my troubles as well as my joys.　　

 A. shares with B. shares (in)　　

3．believe in: to have firm faith in Many people believe in God. 　　

believe/believe in I don’t ________ ghosts. I _____ that stories of ghosts were made up by human beings.　　

4．intend to: design/mean to do sth.I intended to do it, but I’m afraid I forgot.　　

What he said at the meeting _ make us to support his idea.　　

 A. intended to B. intends to  C.was intended to  D. is intended to 　　

5．lie: lied(pt,pp),lying(pres p) vt.说谎       ~ to sb. about sth.　　

She was lying!She lied to me about her age!　　

lie:lay(pt) lain(pp) lying(pres p) vi.平躺He has lain in bed since this morning.　　

lay:laid(pf,pp)laying(pres p) vt. 放置He laid his hand on my shoulder.　　

He ____ the book on the desk and told me that he had ____in bed for the whole morning.But I knew that he was ____ to me.　　

6．be aware of: realizing sth. that exists　　

Are you aware of the importance of learning a foreign language?　　

你知道是什么时候了么？________________________?　　

7．connect: bring together/join　　

The two cities are connected by a railway.She is connected with a famous family.　　

You should not connect the two different things to each other.　　

我这就给你接通王先生的电话。___________________.　　

I’ll connect you with Mr. Wang immediately. connection: N. in connection with　　

他们与这个案件有关联。They are in connection with the case.　　

8．fall for sth: to be tricked  You should be clever enough not to fail for his tricks.　　

他说他是学生我信以为真。He said that he was a student and I fell for it.　　

fall guy: person who is tricked  How could you be easily cheated by his words?　　

You are really a fall guy.　　

9．play tricks on:play a joke on Children, as well as adults, usually play tricks on each other on Halloween. 老师要求我们不要再捉弄对方了。　　

The teacher asked us not to play tricks on each other any more.　　

trick: V. trick sb. into doing sth.　　

She tricked him into giving her all his money.　　

课     题　　

M4U1　　

课时　　

9-4　　

　　Reading　　　　

主备人　　

Swan　　

授 课 时 间　　

200809　　

教 学 目 标　　

To learn some common suffixes　　

To learn vocabulary related to sales and marketing　　

教学重、难点　　

Have ss expand their vocabulary by using suffixes as well as knowledge of sales and marketing 　　

Have ss apply their new knowledge practically　　

教、 学  具　　

Slides　　

预习要求　　

Workbook　　

教师活动内容、方式　　

教法学法　　

Step 1 Greetings and Lead-in 　　

 Write the following words on the blackboard and ask ss to analyze the part of speech of each word　　

happy happily happiness unhappy 　　

decide decided decision　　

Step 2  using suffixes　　

1.               Have ss read the dialogue on page 6.ask them to find the entire adjective in the dialogue and identify the ones which are created by adding suffixes. have ss look at the suffixes and think about hoe these words are formed　　

2.               Ask to read the table and tip boxes on page 6, which show them the different ways to form adjectives by adding suffixes.　　

3.               Ask ss to read the ad and do the exercise individually .they need to dorm adjectives by adding the correct suffixes. Encourage ss to consult each other and dictionaries whenever they meet with mew words before asking you. Check the answers as a class and make sure that ss have no problems using the suffixes learnt in this section.　　

4.               Introduce other common adjective-forming suffixes to ss and ask them to think of more examples. Tell them each suffix usually has a fixed meaning. The following table provides some examples of common suffixes. Ask ss to point out the meaning of each suffix. They may suggest more examples.　　

Step3 sales and marketing　　

1.      Ask ss to go over Part A on page 7.jave one student read if for the class and make sure that ss understand the words or phrases in blue. Focus on the meanings of the sales and marketing terms. Have ss compare their sales plan discussed before with the ideas introduce in this section. Tell ss that no matter what they are trying to sell, the basic tools of sales and marketing are always the same.　　

2.      Ask ss to read the instructions for Part B. encourage them to finish Part B Individually first and then check the answers as a class.　　

Step4 Homework　　

课     题　　

M9U1　　

课时　　

9-5　　

Grammar and usage　　

主备人　　

Swan　　

授 课 时 间　　

200809　　

教 学 目 标　　

Help Ss understand how to use reported speech in statements, questions and imperative sentences.　　

Help Ss learn the way to change direct speech into reported speech in different tenses and sentence structures　　

教学重、难点　　

How to help the students apply these rules into practice　　

learn the way to change direct speech into reported speech in different tenses and sentence structures　　

教、 学  具　　

Slides　　

预习要求　　

Workbook　　

教师活动内容、方式　　

教法学法　　

Step 1  Revision and Lead-in 　　

Make a dialogue with some Ss to introduce the topic.　　

Step 2  Direct speech and reported speech 　　

1. What should we pay attention to when changing direct speech into indirect speech? 　　

(1) personal pronouns and tense　　

(2 )adverbials of time and place　　

(3 )other cases　　

2. Have Ss do the Ex: 　　

Change the following sentences into reported speech.　　

1.       Ask Ss to finish the Ex. on Page 9.　　

Step 3   How to use reported speech to report 　　

1.      Statements:　　

 After explanation, ask Ss to do some simple questions at once.　　

2.      Questions:　　

Have Ss try some easy tasks after explaining.　　

3.      imperative sentences:　　

Help Ss finish several exercises after imparting.　　

Step 4   Ex. for consolidation　　

1.      Ask Ss to finish A on Page 11.　　

2.      Help Ss to finish B on Page 11.   　　

Step 5:  Homework   　　

1 Finish Ex on Page 92.　　

2 Make good preparation for Task part.　　

课     题　　

M9U1　　

课时　　

9-6　　

Task　　

主备人　　

Swan　　

授 课 时 间　　

200809　　

教 学 目 标　　

1.Have ss learn to gain information from statistics.　　

2.To develop ss’ listening ability.　　

教学重、难点　　

Identify these statistics while listening　　

Listening ability and listening ability　　

教、 学  具　　

Slides　　

预习要求　　

Workbook　　

教师活动内容、方式　　

教法学法　　

Teaching procedures:　　

Step 1 Greetings and Lead-in  　　

1.        help ss review the expressions of fractions, decimals and percentages　　

1/2(a/one half)　　

2/3(two thirds)　　

4/7(four sevenths)　　

3/4(three quarters)　　

0.45(zero/nought point four five)　　

9.89(nine point eight nine)　　

76%(seventy-six per cent)　　

34.34%(thirty-four point three four per cent)　　

2.        Have ss go over point 1 on page 1and make sure that they know hoe to read fractions, decimals and percentages　　

3.        Have ss to go over Point 2 on page 12,and make sure that they know hoe to describe an increase,a decrease ,change, trends, a range, an average and limit.　　

4.        Have ss listen to the recording and do the exercise on page 12.　　

Ask ss to compare answers in pairs and then check answers as a class. if necessary ,listen for a second time .make sure that they did the correct calculations.　　

Step 3  Stating opinions and giving supporting reasons　　

1.         Have ss read points 1,2 and 3 on page 14.then ask ss the following questions, making sure that they use the expressions introduced in this part to answer the questions.　　

2.         Ask ss to work in pairs and talk about their opinions on advertising .they may use the conversation on page 14 as an example and produce a different conversation.　　

Step4 talking about advertisements　　

1.       Ask ss to go over Part A on page 14 and make sure that they know what to do. Here, ss will ask questions and collect answers about good advertisements. They should think pf one other relevant question to complete the interview. you may suggest one do them as follows:　　

   What advertisement(s) do you like least? Why?　　

2.       Ask ss to go over Part B on the page 15. have them work in pairs to role-play an interview between a marketing assistant and his/her friend. ss can begin the conversation like this:　　

marketing assistant=M   friend=F　　

M: hi, may I as you some questions about ads?　　

F: yes. Of course　　

M: what is you opinion on ads in public places? 　　

Step 5 using different sentence types correctly　　

1.      Have ss to read the chart on page 16 to learn the structures and main use of different sentence types. Have ss work in pairs and ask them to give some examples of each sentence type. 　　

2.      Have ss read the ad on page 16 and identify the sentence type of each sentence. Then check the answers as a class.　　

Answers　　

2.negative statement　　

3.command　　

4.positive statement　　

5. exclamation　　

6. positive statement　　

7.exclamation　　

8.positive statement　　

Step6 writing an advertisement　　

1.      Let ss review the two sample ads in part A on page 17 and use the adjectives provided to finish the exercise individually. Then check the answers as a class.　　

Answers　　

A(1)amazed     (2)new　　

  (3)delicious    (4)biggest　　

  (5)the best     (6)free　　

  (7)great       (8)bored　　

  (9)hottest      (10) comfortable　　

2. Ask ss to think about why these two sample ds are god.tell ss that both of the ads use different sentence types and vivid pictures to make the ads more attractive.　　

3. Help ss consider the questions in Part B. encourage them to be creative and original, and to draw pictures for the ads. They can do this as homework.　　

4. Ask ss to read the diary in Part A on page 97 of the workbook. Then ask them to do part B on the same page as homework.　　

Step7 Homework　　

课     题　　

M9U1　　

课时　　

9-7　　

Project　　

主备人　　

Swan　　

授 课 时 间　　

200809　　

教 学 目 标　　

Develop an ad campaign　　

教学重、难点　　

Direct the students how to make an advertisement　　

教、 学  具　　

Slides　　

预习要求　　

Workbook　　

教师活动内容、方式　　

教法学法　　

Step 1 : Greetings　　

Step 2: Reading　　

1 Divide students into four groups and ask each group to focus on one paragraph in Part A. Encourage each group to report the main idea of the paragraph to the class.　　

Paragraph 1   the definition of an ad campaign　　

Paragraph 2   the target audience and how to determine 　　

the target audience    　　

Paragraph 3   what the ad campaign says　　

Paragraph 4   how to reach the target audience　　

2 Encourage students to raise questions about the content of the paragraphs they  did not read. Guide students to pay attention to the structure of the reading passage—introduction of subject, supporting details and conclusion. Ask them to refer to the Reading strategy of expository writing on page 3 if necessary.　　

Ask students to read the handout carefully. The following questions may help them understand it better:　　

Questions:　　

(1) What do you know about an ad campaign?　　

(An ad campaign is an organized  programme of advertisements reach a particular audience.)　　

(2 ) What must you keep in mind when you start a successful advertising campaign?　　

(A clear goal and target audience.)　　

(3) Why do you need to research your audience?　　

(Because the right message needs to be created for the right people.)　　

(4)What is important when you are planning an ad campaign? 　　

(It is important to try to appeal to the way the audience will react.)　　

(5) What should your advertising campaign be based on? 　　

(Mainly on the target audience and the media that reaches that particular group 　　

best.)　　

Step 3 Words revision　　

1.advertise  v.   advertiser登广告者，广告客户advertising广告业，广告告2. share   (n.)　　

3. promote(promoted   promoting)　　

4.place   n. 地方， 位置， 职位， 地位　　

a nice place to live in   居住的好地方　　

get /win (the) first place   获得第一名　　

take place 发生  take the place of /take a person’s place 代替某人　　

放置She placed the vase on the table. 她把花瓶放在桌子上。 　　

5. intended    adj. 有意的， 故意的已经订婚的 　　

vt.   intend to do         intend sb. to do     intend that　　

6. educate   教育， 训练， 培养　　

7. lie  He is always telling a lie. 他总是撒谎。 　　

I’m sorry I lied to you. 我很抱歉向你撒了谎。　　

lay---laid---laid---laying　　

1). I found the boy______ to his mother.      lying　　

2). A bridge is ______ across the river next year.          to be laid　　

3). He went over and ______ down his cup on the tray.   laid　　

4). I saw a wallet______ on the ground.      lying　　

5). I saw a radio ______ on the table.       laid　　

8. claim   （根据权利提出）要求，要求权，  主张， 要求而得到的东西。 　　

15. commit (vt.)    commitment  犯罪　　

commit a crime     犯罪He must have committed a crime. 他一定是犯了什么罪行。　　

16. complete   (vt.)   The bridge isn’t complete yet. 这座桥至今尚未完工。 　　

17. trick  (n.)  (vt.)  trick sb. into doing     　　

play a joke on sb.    开某人的玩笑   make fun of sb.  取笑某人 　　

18. service at sb.s service      听从吩咐， 由某人支配　　

19. comment (n. )     make comments on/upon sth.     对------做出评论，20.approachYou must approach the bird very quietly or it will fly away. 　　

你必须很轻地靠近那鸟， 否则它会飞走的。 　　

21. goal         achieve one’s goal  达到目标  　　

22media    （单）medium　　

23 various    People came here for various reasons. 　　

varieties of cloth    各种各样的布     a variety of/varieties of   种种　　

a new variety of apples.苹果的新品种