高一英语教案 模块四 Unit1 Advertising

模块四  Unit1  Advertising　　

　I.　 Words　　

1. determine (a./n)--- _____________/____________      2. react(n.)--- __________        　　

3. Various (n.)---____________                  4. complete(n.) ----_____________　　

5. advertisement(v.; a.) ----_____________/______________6.  continue(a.)_________　　

7. serve(n)__________ 8. media(单数)---___________ 9. unforgettable(反义词)---__________　　

10. choose (n)_______--- (过去式，过去分词)---___________/___________　　

11. convenient(n. ; ad. ; 反义词)___________/________________/______________　　

12. persuasive(v.; n.近义词)---________________/_______________/______________　　

13. product(v.)—_____________(n)---____________　　

14. satisfied (v.; n) --______________/____________15. promote (n.)____________　　

16. breath(v.)____________    17. commit(n.)___________18. recommend(n.)___________　　

II.重点短语　　

commit suicide 自杀 commit oneself to   get sth across      　　

come up with deal with处理，对付       play tricks on 捉弄    　　

be popular with 受。。。欢迎              be concerned with 对…关心              trick sb. into doing诱使某人做某事       fall for 上。。。的当　　

build his business/ body/ fortune           update the information　　

be of high quality                       The figure peaked at 5000….　　

recommend______________　　

III. 重点用法　　

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　advertise   v.    ~ (a new product) on TV / in the newspaper　　

1.                     ~ for a secretary / a job   = put an advertisement  　　

      advertising n.  [U] 广告，广告业　　

      advertiser  n. 登广告者；广告商　　

　　               do sb. a service         服务/ 帮助某人

2. service         be _______ service to sb.        对某人有用

                _______one’s service        随时为某人服务

　　              serve in the army         在部队服役

             serve ____________           为人民服务

serve   serve food / dinner       上菜/饭

              serve as = ________          充当

               serve sb. (with) sth. = serve sth. to sb. 用……招待某人

         Dinner is served.         晚餐已经准备好了。

            First come, first served. 先来先伺候；讲先来后到

　　　　    intended adj.  ①= planned, meant, desired  the ~ meaning / result / effect / purpose 　　

②为……计划或设计的    a book _________ for children　　

　　①intend __________sth. 打算干……　　

②intend ______________本打算干……　　

3.  intend  v.  ③intend ______________打算使某人干……　　

                       ④.be intended ________/________ sth 　　

　　intention  n.    with the ~ of doing sth. = with the ~ to do sth.  有做某事的意向　　

               by ~ 故意地　　

　　          vt. 治愈；治疗    ~ sb. / one’s headache     ~ + sb. +________+ 病名　　

4. cure                         　　

        n. [C] “治疗（办法）”、“药方”，其后接“for +病名”  an effective ~ for cancer  　　

　　                   n. [C] [U] 评论，评语；意见    make a comment on / upon / about …　　

5. comment   v. 常作vi. 后接介词on / about 　　

接that从句　　

6. appeal, 　　

　　1). 呼吁；恳求　　

The government is_______ _______ everyone_____save water.政府呼吁每个人节约用水。　　

2). （常与to连用）吸引；引起兴趣　　

Bright colours _______  ________ small children.小孩喜欢鲜艳的颜色。　　

3). （常与to连用）上诉；诉诸于appeal a decision to a higher court不服判决提出上诉　　

　　                   v. With the exams __________(=_____ _____),some of the students feel nervous.　　

7. approach              He cautiously __________ the house　　

                    n. way/means/method/approach　　

▲He came up with a new____to the problem.  A.way  B.method  C.means  D.approach 　　

▲Instead of simply travelling for pleasure, you can use your trip as a(n)______ to protect the environment.  A.way  B.method  C.means  D.approach 　　

　　                         if ________________________           如果你方便的话

8. convenient adj. be __________________________      某人干某事合适

arrange a convenient place           安排合适的地方

You are convenient.  （?）

     convenience  n. 　　

9. determine  v. + to do sth./  sth/ that-从句wh-从句sb. to do sth.　　

   determined  adj. ①可作表语或定语②后可接不定式、状语或从句　　

　　                  a very determined woman　　

I was so angry that I was determined to tell him what I thought of him.　　

I left him, _______________never to set foot in his house again.　　

He was determined that she should marry Dick.　　

10.　　 particular adj.   be __________________对于……讲究/ 挑剔　　

                        __________particular  尤其，特别地 　　

particularly = especially     如：He is particularly good at maths.　　

　　11. react         react to = be _______________to 对……作出反应　　

               react on/ upon = have an effect on  对……起作用 / 有影响　　

12. promote

   promote the development/the importance/ him to be professor/ the product

II 重点句型

1. Not all ads play tricks on us though.

3. PSAs are meant to teach us and helped us lead better lives.

4. It is important to try to appeal to the way the audience will react.