高三英语教案 Unit 5 Getting the message (Reading:advertising)

3.the first commercials on radio: about 1920
4.the first commercial on TV: after World War 2

STEP5COMPLETE THE FOLLOWING OF THE PASSAGE
Advertising is a highly _________ industry. It has gone ______________with radio, television and other media.
However, people ______ to ads in different ways. Defenders think ads are useful and helpful and help consumers make _________ choices. But critics _______ companies of using ads to mislead us. Advertising __________ customers choices by introducing a brand name and ___________ products with customers needs. There are so many ads for customers, so advertisers try to get their message ______ by ___________ to their
emotions.
Ads help companies and customers in a__________of ways. They can help companies________ sales and _______ the prices. Meanwhile, they help customers choose among all the available products. In fact, truthful ads provide good ____________, and help customers compare features, functions and costs. Some governments name their spokesman or spokeswoman to make people _______ of their social problems and policies.
Customers should protect themselves by keeping an _____ out for bad ads, ______________ between fiction and facts and making good choices.

Words and expressions.
1. convey: vt.
1)express convey sth/ that ~ ones feelings ~ my best wishes to sb.~ that ~ how
Words failed to convey my feelings.
Please convey my best wishes to him.
Her letter conveys that she has a warm heart.
Words cannot convey how happy I am.
2) =take/carry convey toconvey fromThese are facts we must take into consideration.
Safe driving is good because it takes into considering the lives of people.
For a big house, the price is fairly cheap, you have got to take the money youll spend on repairs into consideration.
Lets take into consideration the consequence of hasty decision.
We must take local conditions into account.
3. charge n.in charge of in the charge of take charge (of)
She is __________ the sales department.
The patient is ____________ of the nurse.
The children were left _____________ a neighbor
4. blame 1) be to bܹҡme
I am not to blame for the mistake.  The driver was not to blame for the traffic accident.
2) blame sb. for sth blame sth. on sb
Dont blame your mistakes on others.
He blamed his failure on his father.
He blames you for neglect of duty.
5. react react to
How did he react to your suggestion? she reacts badly to this kind of medicine. she reacted to the insult by turning her back on him.
6. accuse accuse sb of sth
They accused him of taking bribes.
John was accused of stealing a car.
Toms teacher accused him of cheating in the exam.
7. associate
associatewith
1) I dont want to be ~ed with that affair.
2)His father doesn't like him to be ~ed with such people.
3) Doctors are always ~ed in childrens mind with injections and pains.
8. get across
1) get sb across
The general finally got his troops across the river.
Would you please help me to get the children across the street?
2) get sth across to sb
He was unable to get across to the audience what he meant. The teacher tried to explain the problem, but the explanation did not get across to the class.
9. appeal
1)appeal to sb.=attract sb
This novel will appeal to the public.
Bright colors appeal to small children.
These pictures do not appeal to me.
2) appeal to sb for sth=ask sb for sth
appeal to sb to do sth
The lost child appeal to the policeman for help.
The students appealed to the director to help them get costumes for the performance.
3)
He decided to appeal to a higher court.
John first appealed to the Governor, then to the President, but he never received a reply.
9. keep an eye out
keep ones eyes open
Ive lost my ring----could you keep an eye open for it while you clean the house?
Remember to keep your eyes open for a large blue truck.
10.attach
1)attach sth to sw
Please attach a present photograph to your application form.
The calendar is attached to the wall by a nail.
2) attach to
The hospital is attached to the medical cottage.
He is foolishly attached to old customs.
The boy is deeply attached to his parents.
11. make sense
It makes senses to look after yourself.
This sentence doesnt make any sense.
Read it and tell me if it makes sense.

Exercise 
1. ---How do you deal with the disagreement between the company and the costumers?
---The key _____ the problem is to meet the demand _____ by the customers.
A to solving; making B to solving; made
C to solve; making D to solve; made
2. ---Why did you leave that position?
---I _____ a better position at IBM.
A. offer B. offered C. am offered D. was offered.
3. I couldnt do my homework with all that noise_______
A. going on B. goes on C. went on D. to go on
4. The prize of the game show is $30,000 and an all expenses _____ vacation to China.
A. paying B. paid C. to be paid D. being paid.
5. Its necessary to be prepared for a job interview. ______ the answers ready will be of great help.
A. To have had B. Having had C. Have D. Having.
6. When asked by the police, he said that he remembered _____ at the party, but not _______

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