高三英语教案 Unit 5 Getting the message (综合教案)

1. People react to ads in different ways.
2. Critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy the product.
3. The best chance to reach customer is to appeal to their emotions.
4. A good ad often use words to which people attach positive meanings.
5. A product will also sell better if it is promoted with a slogan.(标语)

The Second-Third Periods

Teaching Content: Advertising
Teaching Aims: Improve Ss’ reading ability by skimming and scanning.
Learn advantages and disadvantages of ads.
Teaching important points: 1.Skimming and scanning skills. 2. Some key points and sentences.
Teaching procedure:
Step 1.Pre-reading.
Ask Ss to have a discussion with each other and list advantages and disadvantages of ads. in their notebooks, then ask them to report their classes to the whole class.
Step 2.Fast reading.
Task 1. Skim the text and fill in the form.
Advertisements
Advantages Disadvantages
1.help us make informed choices 1.annoying
2.increase product sales,make the price lower 2.bad ads use illegal ways to mislead consumers
3.Armed with---,customers are able to deal with--- 3.hidden information
4,to make people aware of social problems and
government policies. 4.bait-and-switch tricks
5.help the average customers find the right ---
6.useful and entetaining
Task 2 Answer the following questions
1. Where can we find advertisements?
2. Why is advertising popular?
3. What’s the basic principle(原理) behind advertisements?
4. How does advertising help consumers and companies?
5. Why do advertisers often have to work hard to attract people’s attention?
6. What is a “bait –and –switch” ad?
7. How can we protect ourselves from misleading ads?
Step 3 Detailed reading
Task 1: True or false questions:
T1.Advertising is a highly developed industry.
F2.By introducing a brand name to existing customers, companies are able to influence the choices customers make.
T3.The best chance to reach customers is to call up their beautiful feelings.
F4.Advertising makes a product more expensive.
F5.All ads are used to promote a product or to increase a company’s profits.
F6.The UN selected the pop star Ronaldo to represent the UN and make its program known to the public.
F7.“Bait-and-switch”ads are the only means for some people to mislead customers.
T8.If the ads provide accurate information, they also help the average customer to find the right product at the right price.
F9.There is clear evidence to show just how well ads works, but they are important to both companies and consumers.
T10.In general, ads are important and useful for consumers.
Task 2:Important points:
Para.1
1.a highly developed industry
2.go hand in hand with---
para.2
3.react to
4.make informed choices/decisions
5.accuse sb. of (doing)sth.
para.3
6. associate---with---.
7. get sth, .across (Vt.) 把某事讲清楚
eg He taught me how to get my ideas across._____________________________
come across (Vi.) 表达出来，阐述清楚
His main points didn’t come across at the meeting. ____________________________
8. a large amount of / large amounts of
9 .appeal to one ‘s emotions
para.4
10.take sth. into consideration
be under consideration 在考虑中 under no consideration 不加考虑
have consideration for others 为别人着想 on no consideration/account (决不)
para.6
11. make sb. aware of sth. 使某人知道，了解某物 be aware of ________
12..make its program known to the public (make oneself heard/understood/known to---)
13. name---as--- 命名为------ name---after 用------来命名
para.7
14. look out for 当心，留心，找寻
15.keep an eye out for
para.8
16.distinguish between---and --- distinguish sth. from sth.
17.become easy targets for--- 很容易成为------的目标(靶子)
18.protect oneself from---
Task 3.Drills:
1. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy it.
2. Thus, instead of selling them the product ,the ads sometimes seem to be selling them what money cannot buy: love, happiness and success.
3. It has been proven again and again that frequent advertising increases product sales.
4. Armed with facts and figures , customers are better able to deal to deal with the powerful arguments given by a salesman or saleswoman.
5. There is no clear evidence to show just how well ads work, but they are important to both companies and consumers.
Homework:Read the text again and again,remember the content above.

The Fourth Teaching Period

Teaching aims: Language study
Teaching important points: 1.The use of the Object Complement
2.Review the useful points and sentences learnt in this period.
Teaching procedure:
Step 1. Revision
Translations:
1. 对------做出反应 2 赢利
3．做出明智的选择 4 谴责某人某事
5 .将某人（某事）联系起来 6 有吸引力
7与-----一道前进 8 将------考虑在内

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